About Geldwijs
We are an independent financial education practice based in Utrecht, helping people across the Netherlands understand money, build better habits, and plan for the future with confidence.
Our Story
Geldwijs was founded in 2014 by a small group of financial coaches who noticed the same problem again and again: people were making important money decisions without ever being taught the basics. Schools rarely cover budgeting, pensions feel like a mystery, and financial advice often comes with a sales agenda attached.
We set out to change that. Our mission is simple: give everyone access to clear, practical, and independent financial education. No commissions from banks, no product sales, no jargon—just the knowledge and tools people need to take control of their own finances.
Today, more than 8,000 students have completed our courses, and we run financial wellness workshops for companies of all sizes throughout the Netherlands.
What We Stand For
Independence
We never sell financial products or earn commissions from banks, insurers, or investment firms. Our only revenue comes from our courses and coaching, so our guidance stays unbiased.
Clarity
Money is complicated enough. We explain everything in plain language, with practical examples and exercises you can apply to your own situation right away.
Accessibility
Financial education shouldn't be a luxury. We keep our courses affordable, offer free resources and templates, and provide payment plans for every paid course.
Our Journey
Geldwijs is founded
Three financial coaches open a small practice on the Oudegracht in Utrecht, offering one-on-one coaching and the first budgeting workshop.
First online courses
We launch our online learning platform, making our courses accessible to people across the country, not just those who can visit us in Utrecht.
Corporate wellness programs
Employers begin requesting financial wellness workshops for their staff. Our corporate programs now reach thousands of employees every year.
8,000 students and growing
We celebrate our 8,000th student and expand our free resource library with budgeting templates, savings calculators, and a weekly newsletter.
Meet the Team
Marloes Hendriks
Founder & Lead Financial CoachFormer bank advisor who left the industry to offer independent education. Specializes in budgeting and long-term planning.
Joost Kramer
Coach – Freelancers & EntrepreneursHelps self-employed professionals separate business and personal finances, plan for taxes, and build retirement savings.
Fatima Ouali
Workshop Facilitator & Investment CoachLeads our corporate wellness programs and teaches investment basics for beginners, always with a focus on low-cost, long-term strategies.